Outsourcing Lumiere du Soleil for marketing tasks helps our clients to implement successful projects with the purpose of promoting their products&services in a situation, where there are not enough resources available within the company:
- heavy workload of marketing service
- absence of competencies that are necessary for particular project implementation
- temporary absence of a marketing specialist
- absence of a marketing service because of small company size etc.
The majority of marketing mistakes happens because of a marketing specialists absence or a specialist’s insufficient expertise level.
Why marketing audit?
Marketing audit helps to increase promptly the efficiency of investments in the promotion of your products and services.
When creating advertising materials companies commonly are sadly out in their reckoning. For this reason the ROMI (return on marketing investments) critically decreases during the process of advertisement campaign realisation.
The company may invest huge amounts into advertising, but the content of this ad doesn’t work well, or even put a crimp in a brand’s value in the perception of consumers.
As a result of our marketing audit you’ll receive the detailed recommendation. Getting this information will help you to recognize and (to) correct errors by oneself in the future.
Why do you need international marketing?
Products and services promotion at the international level greatly enlarges market place and potential for company growth.
However it’s necessary to take into account lots of factors, which are integral to a project’s success, when you enter foreign markets.
We’ll help you:
- To evaluate brand relevance with a glance to ensure inclusivity with cultural characteristics
- To adapt package and communication materials in accordance with market demands
- To plan and to realize promo campaign
It’s important to have a deep understanding of the special aspects relating to cross-cultural communications when creating the international marketing program.
What is a brand?
Brand is a value that can be converted into the additional profit for a company. How does it happen?
During communication with a target audience a company tells positional customers about the product or service – at meetings, in advertising materials and in media. Confirmed by visual content these stories form a mindset in people consciousness.
Step by step the brand springs through each new contact between a company and its business partners and clients.
Brand is an association that appears in the mind of your target audience when they hear the brand name or see its logo. And your sales depend strictly on the strength, lasting impression and positivity of these associations.
Committed to development and being in the forefront of marketing companies understand: failing to innovate and keep up with the pace of change in the marketplace means one fails to grow and ultimately to succeed.
Due to this they continuously / question themselves or doubt:
- How to improve the competitiveness of the company in the market?
- Which new tools and sales sectors can give us the best results to attract customers?
- How to be convinced, that companies marketing communications are efficient?
Responses to this and many other questions help to make promo and investments in brand development the most effective.
Take advantage of consultancy by marketing experts and get an opportunity to look at the situation from the outside. Together we may find fresh solutions and attitudes for a substantial increase of the company’s market competitiveness.