Crash-test or how to find out marketing mistakes?

By asking yourself 5 easy questions you can conduct a mini crash-test of your advertising and communicational materials.

 

1.Do the materials evoke the associations

that you would like to have?

 

 

 Crash-test in marketing. Triangle and Circle

2.Do the materials make

consistent associations?

 

 

 Crash-test in marketing. Day and night

3.Does the description and or

do words fit the picture?

 

 

 Crash-test in marketing. Modern equipment

4.Do materials create a desire

to buy product / services?

 

 

 Crash-test in marketing. Basket and goods

5.Is it clear how to buy it?

 Crash-test in marketing. The path to purchase